How loot-horny are you? Personality, self-esteem and rewards in World of Warcraft

In order to study some of the effects of intrinsic rewards within MMORPGs, a correlation design study was performed to determine the relationship between introversion/ extroversion and loot-horniness, self-esteem and loot-horniness and the effects of loot on player decisions and behaviour within World of Warcraft. One hundred participants completed an online questionnaire. Players with high self-esteem were more loot-horny than those with lower self-esteem. High levels of loot-horniness strongly correlated to the degree of how much loot affects player decisions and behaviour. No relationship was found between introversion/ extroversion and loot-horniness. Loot as a reward mechanism within immersive environments significantly affects player behaviour and decisions within the immersive game environment. Causes of loot-horniness remains to be studied further.